zalando “Joy is ours” zalando “Joy is ours” zalando “Joy is ours” zalando “Joy is ours”

“Joy is ours” is a Christmas campaign that centers around the emotionality of the holiday season. Whether it’s the nostalgia of family gatherings, connecting with old friends, or spending precious time with that special someone, zalando encourages people to celebrate joy in all its forms. “Joy is ours” represents a purposeful step towards ‘the new normal’ while acknowledging the challenges we’ve all faced the past months.

This 360° campaign was created in collaboration with creative agency Anomaly. I was part of the zalando creative department and we were working on defining a layout system for the whole campaign, and afterwards rolling it out across all print, OOH channels, moving image and digital assets. I was directing and leading the design direction and the whole process with an amazing team.